Meme, as a Brand New Form of Communication

The term meme is first used by Richard Dawkins in his book The Selfish Gene in 1976. He defines it as a behavior, idea, or style that spreads from one person to another within a particular culture. On the internet, the idea of meme comes into several forms such as images, videos, gifs, or even appealing hashtags to lots of different audiences. If you spend the amount of your time on the internet, you must have come across all those memes. Even people start to use it during their conversation in social media or text messengers apps. And literally, the memes become a brand new way to communicate. But actually, have you ever wondered why do people use all those memes? This article aims to answer the question.

  1. Memes are direct to the point.
    Most people especially those who are considered the millennials, spend an amount of their time on the internet, precisely all those social media. All of the likes, notifications, give them such a quick hit of dopamine. It works the same in a picture with one or two lines of text.
  2. Most of the memes using prior knowledge.
    Do you remember the phrase only 90s kids will remember this? well, that is actually the best example of this case. A bunch of memes is made from old memories or knowledge and all those pictures build upon them. Hence, many people find it quite funny and they are quite relatable.
  3. Memes are ironic.
    Bunches of the meme are actually the results of self-deprecating humor. We already know that in this economy, mental health is such a big issue among those millennials. Which is why the existence of memes help them to be connected in the name of solidarity, and the memes are the most easier thing to do. It simply because everyone can relate.
  4. Memes help us to talk about serious issues in an easy way.
    Memes have always been used to help ease the tension on the internet. Especially when it comes to serious issues such as gender and sexuality, politics, and so on. There are a lot of people who do not feel comfortable to speak up their opinions about those issues.

Not everyone who uses internet memes can be simply categorized as millennials. The memes are actually a growing trend on the internet. You must be noticed that every month, there is always a brand new meme goes viral on the internet. That is why memes are the most understandable trend that ever happened in this world.

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